Hermit Crab Shell Selection free essay sample

The Various Positioning Errors Marketing Essay

The Various Positioning Errors Marketing Essay For example: kotak-mahindra positions itself in the clients mind as one substance kotak,which give altered answers for all the monetary administrations needs.The situating of the brand will be affected by the serious position one needs to receive. Different Positioning Errors; UNDER POSITIONING: Here the clients have an obscured and hazy thought of the brand. OVER POSITIONING: Here the clients have too constrained familiarity with the brand. Befuddled POSITIONING: Here the clients have confounded assessment of the brand. Twofold POSITIONING: Here the clients don't acknowledge the cases of the brand. Situating BY PRICE/COST LEADERSIP With regards to advertising the business, there are three nonexclusive methodologies you can utilize: center, separation and cost authority.  This implies that you have to limit your expenses and give the reserve funds to your clients. WAL-MART Wal-Mart Stores Inc. has been fruitful utilizing its system of regular low costs to pull in clients. The possibility of regular low costs is to offer items at a less expensive rate than contenders consistently, as opposed to depending on deals. Wal-Mart can accomplish this because of its huge scope and proficient flexibly chain. They source items from modest residential providers and from low-wage remote markets. This permits the organization to sell their things at low costs and to benefit off dainty edges at a high volume. MCDONALDS The café business is known for yielding low edges that can make it hard to contend with a cost authority promoting procedure. McDonalds has been very effective with this methodology by offering essential cheap food dinners at low costs. They can keep costs low through a division of work that permits it to recruit and train unpracticed representatives instead of prepared cooks. It likewise depends on scarcely any supervisors who regularly acquire higher wages. These staff reserve funds permit the organization to offer its nourishments at deal costs. Situating BY LIFESTYLE Brand position in vehicle MAZDA MAZDAs Brand Positioning Strategy There are comparative items all through the car business. Mazda considers it crucially imperative to fortify its passionate bonds with shoppers. So as to make a fantastic brand picture through compelling enthusiastic ties with shoppers, Mazda didn't at first focus on brand procedure plans, yet rather looked to characterize a brand DNA. Target clients Mazdas target clients are those people who remain youthful, have a decent ability to communicate, are constantly enthusiastic and are fearless in their decisions. Mazdas Brand DNA Mazdas brand DNA is separated into two ideas of Personality and Product. So as to pick up feeling from the objective clients, Mazda attempted to make a picture where Personality is characterized as Stylish, Insightful and Spirited, and to direct Mazdas craftsmanship, Product is characterized as Distinctive Design, and Responsive Drive. Situating BY ATTRIBUTES Brand situating is intended to build up a practical serious edge on item qualities in the brains of the purchasers. The shopper decision relies on the qualities of the brand and the utility in this manner derived.brand characteristics otherwise called center values,represent the quintessence of the brand. Hardly any STRONG BRAND ATTRIBUTES: Manageability: A solid brand makes business competitive.A economical brand drives an association towards advancement and success.Example:Marks and spencers. Helpful: A solid brand ought to rise above/rouse the cateogary it is renowned for.Example: NIKE extraordinary pullover. Engaging: A solid brand ought to be alluring. Clients ought to be pulled in by the guarantee one makes and by the worth one conveys. Example:life insurance agencies. Now and then an item can be situated as far as at least two characteristics at the same time. Theâ price and quality characteristic measurement is normally utilized forâ positioningâ the items. The item is related with traits it have. Ariel offers a particular advantage of cleaning even the dirtiest of garments in view of the small scale cleaning framework in the item. Colgate offers advantages of forestalling cavity andâ fresh breath. Guarantee, Balsaras toothpaste, could break Colgates fortification by being the first to guarantee that it contained clove, which separated it from the pioneer. Nirma offered the advantage of lowâ priceâ over Hindustan Levers Surf to turn into a triumph. Maruti Suzukiâ offers advantages of most extreme eco-friendliness and security over its rivals. This methodology helped it to get 60% of the Indian automobileâ market. Situating BY QUALITY Another route is to impart a particular picture or position for a brand is to connect it with a particular use or application-Quality It Possess Surf Excel is situated asâ stain removerâ Surf Excel hena! Facility All Clear Dare to sport Black. Situating ON THE BASIS OF PRODUCT CLASS Regularly the opposition for a specific item originates from outside the item class. For instance, carriers realize that while they contend with different aircrafts, prepares and transports are likewise feasible other options. Makers ofâ music CDs must rival the tapes business. The item is situated against others that, while not actually the equivalent, give a similar class of advantages. Situating BY COMPETITOR Contenders might be as imperative to situating methodology as an organizations own item or administrations. In todaysâ market, a successful situating system for an item or brand may concentrate on explicit contenders. This methodology is like situating by item class, in spite of the fact that for this situation the opposition is inside a similar item classification. Onida was situated against the mammoths in the media business through this methodology, ONIDA shading TV was propelled with the message that all others were clones and just Onida was the pioneer. Neighbors Envy, Owners Pride. Situating ACCORDING TO THE PRODUCT USER Clinique, for instance, has a solid picture of being new, clean, and unadulterated, with a white-coat clinical way to deal with healthy skin and beauty care products. The common client is seen to be a young lady with slick skin. The test for Clinique is to keep up its present picture qualities however to mollify the young picture (to make the brand open to develop ladies) and to connect past the specific spotlight on slick, issue skin to a more extensive  audience. For example, Clinique might want to infuse components of style into the line, not to contend with the rich situation of contenders yet to grow past theirâ strong clinical position. Situating BY OCCASION Perceiving the market potential, Cadbury chose to include the Diwali twist to Celebrations. With the 1999 crusade that amazed families with 'Diwali Ki Meethi Shubhkaamnaayeâ and the 'Har Pal Bane Ek Utsavcampaign in 2000, individuals were presently delighting in the Diwali festivities with a case of Cadbury Celebrations. In 2002, with the slogan 'Rishtey Pakne Doâ the Rich Dry Fruit Collection was presented in the market that got families together in happy occasions. Diving past families, the 2004 Celebrations commercials featuring Amitabh Bachchan solidified the soul of kinship with the slogan 'Aisi Mithaas Jo Dosti Banaye Khaas. In 2009, Celebrations took the brand thought further into the importance of Diwali; it was currently an image of new kinship, spreading satisfaction, and pausing for a minute to thank every one of the individuals who stay undervalued for most piece of the year. Taking advantage of the happy state of mind of fellowship, Celebrationsâ started asking people 'Iss Diwali Aap Kisse Khush Karenge?â

Tips For Finding 1994 AP Lit Essay Samples

Tips For Finding 1994 AP Lit Essay SamplesCollege students often go through a process of looking for a certain essay to write, and in such a case, they will try to find the best 1994 AP Lit essay samples. If you are one such student who is looking for a subject that he can write about, then you will surely be glad to read these lines.Theses 1994 AP Lit essay samples are available all over the Internet, but if you are still not able to find it, it is quite possible that you are using the wrong search engine. The Internet is full of web sites that you can visit if you are looking for essay samples. It is very likely that they will be offering different subjects that you can choose from.The main reason why these essay samples are available on the Internet is because this medium is the most efficient source of information nowadays. However, the problem is that you cannot make use of it for choosing the right subject, or for finding the best essay for your study. In fact, there are those who take advantage of the fact that Internet has provided them with many subjects to choose from. But to do this, they will resort to the following tricks.First of all, they will check the Internet for free essays that have been posted there, and this is a very common tactic of frauds. Another thing they do is that they will take the name of the author and will try to steal his identity by posting many articles that are not original. You should always be careful when you are looking for an essay sample that is authentic.One of the things that you need to pay attention to is that there are also plagiarism checks that are available on the Internet and if you are really looking for 1994 AP Lit essay samples, then you should not forget to search for this feature. The third thing that you should never do is plagiarizing. This is a serious offense and it will get you in trouble whenever you are asked to give an explanation.You should also remember that there are so many companies that sel l various topics for essay samples, but they will also offer examples for the same topic in the form of test preparation guides. This is a perfect way to help you improve your reading skills if you want to learn new skills. You should also make sure that you are using the right test preparation guide, otherwise your study will come to a screeching halt.You should also know that there are also many resources that can help you determine the effectiveness of essay samples for each of the subjects that you plan to write. As soon as you have decided what topic to write about, you can always find out the best essay samples. And if you are still unable to find any, then you can always search the Internet.All in all, you should never be afraid of finding the best essay samples because this is just an aspect of your job. The real skill lies in writing and other related elements of your learning. This is something that cannot be achieved if you avoid doing anything at all.

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How Does Arthur Miller s The Crucible Explore The Place...

How does Arthur Miller’s The Crucible explore the place of the individual in society? Similar to Tocqueville before him, John Stuart Mill was critical about the American democracy and its resulting social pressures on the individual. The consequences of the tyranny of conformity sat at the forefront of his mind. Frank Prochaska in his review of Mill described the term as ‘a society in which scarcely any person had the courage to dissent.’ Arthur Miller draws on this idea in The Crucible by exploring the individual’s place in society as something firmly rooted and inescapable, as well as the individual’s place as capable of changing society through having the courage to deny society what it asks. The Crucible depicts the protagonist as having to come to terms with the community to understand themselves and their position within it. Miller uses the motif of social pressures and religious laws to set up the basis for the play, with the Salem citizens entrenched in a society that relies on strict social norms to maintain order in the community. An almost exact definition of tyranny of conformity. Individuality, here, is the ability to retreat into families and homes. In 1692, however, Salem is shaken at its foundations by greed for land from neighbours and insecurity in property. Furthermore, the Reverend Parris, head of the theocracy, is materialistic and is focused on his own needs over the communities. The struggle for the communities survival is what brings about the witchShow MoreRelatedAccusation And Defense Of The Salem Witchcraft Trials1658 Words   |  7 PagesRESEARCH PAPER Accusation and defense in the Salem witchcraft trials Suraj Gamal History 1301-73001-73002 JOE L. MCCAMBRIDGE - HISTORY 1301-1302 One of the most infamous Trial in history took place on March 1, 1692. 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Organizational Behavior Myers Briggs Model

Question: Discuss about the Organizational Behavior for Myers Briggs Model. Answer: Introduction There are four theories which need to be followed by a leader for the better management of his/her team and accomplishment of goals and objectives effectively. Here four theories are described such as Myers Briggs model, which is also called as MBTI model, costa and McCrae big 5 personality traits, McClelland needs analysis and at last Thomas-kilmann conflict mode instrument has been described respectively. Myers Briggs profile This theory has been propounded by Isabel Briggs Myers and her mother Katherine Briggs. It helps the people in choosing their career, developing leadership skills, improving relationships between people. It provides that how people will relate to other and how their leadership style would be affected. This theory is also known as MBTI model (Wyman, 2001). According to MBTI model a leader can be classified into four types: On the basis of mind the leader can be classified into following: Extrovert (E): is the leader which is usually admired to the external environment. They consider places, people and activities that are happening in outside world. Introverted (I): is usually admired to his/her own internal world. These kinds of leaders usually make decisions from their level of knowledge, information and perceptions (Schnell, 2009). On the basis of energy leader can be differentiated into: Sensing (S): when a leader believes on the information which he/she has received directly from an external environment which is tangible, clear, and which matches with the experience of the leader. Intuition (N): it is when a leader believes on the information which he has received either from the internal environment or his/her imaginative world. It is usually those information which is based on concepts, abstract or imaginations of possible outcomes in future. On the basis of nature leader can be differentiated into: Thinking (T): when a leader takes decision while considering his logic it is called as thinking leader. They usually make decisions in an analytical, objective and logical manner in which the task should be completed. Feeling (F): when a leader makes decision based on his/her emotions, he is called as feeling leader. In this decisions are taken while considering the effect on other people. On the basis of tactics a leader can be understood as: Judging (J): it is that leader which constructs all his activities and events according to his/her plans. They follow a rigid style of taking decisions. They are highly organized Perceiving (P): is the one leader which considers alternative options also. They adopt a flexible style of taking decisions. By MBTI model sixteen personalities can be defined those are: ESTJ( efficient drivers), ISTJ(responsible executors), ENTJ(strategic directors), INTJ(visionary strategists), ESTP(dynamic mavericks), ISTP(pramatics), ENTP(explorers and innovative), INTP(analyzers), ESFJ (committed builders),, ISFJ(responsible executors), ENFJ(engaging mobilizers), INFJ(motivator), ESFP(improvisers and enthusiastic), ISFP(custodians), ENFP(catalysts and impassioned), INFP(inspires crusaders) (Bosse, Geller Jonker, 2011). Importance of MBTI model The MBTI model is necessary for a leader because it tells about team development which speaks about how communication can be done easily with its team, defining the action plans to be taken. Leadership development which tells about the personality type of the leader, as it will help the team and individual performance. Conflict management describes that how the conflict would be resolved. It also speaks about how stress management can be done that is identifying strategies to manage stress. Apart from all this it also tells about the career an individual should choose, or in case of a leader what type of team or organization to be worked under (Zaphiris Loannou, 2015). Action plan According to MBTI model one leadership style cannot be followed, rather the styles should be changed according to the situation and employees dedication to the work. Using SMART analysis the model to be followed will differ according to the situation that is if the employees are mature and highly skilled the style should be INTP, whereas if the followers are very dumb, has a laid back attitude, style should be ENTJ. Hence it should be changed according to the situation (Robbins, Judge, Odendaal Roodt, 2009). Costa McCrae big % personality traits According to Digman and Inouye, if the rating scale is used in large numbers, then a personality can be classified into four categories that are Neuroticism (N), Agreeableness (A), Extraversion (E), conscientiousness(C), Openness to experience (O). This model is also called as big five personality traits, and five factor model (McCrae John). Openness to experience leaders accepts art, adventure, emotion, variety of experiences. They give preference to curiosity, creativity, and imagination. They are highly independent and flexible; they give personal preference and choice over strict rules. If the leader has high openness he will be perceived as focus less and the one which is unpredictable, apart from that they are either pursuing or have pursued self actualization by experiences. Whereas leader who are low in openness are preserved, pragmatic, and close minded (The big five personality test). Conscientiousness: the leaders who have high in conscientiousness are effective and organized. They are highly disciplined, and act according to the rules and regulations, they are highly goal oriented, and follow a proper procedure of doing the work rather than doing it spontaneously. Whereas the one who are low in conscientiousness are have characteristics of easy going or lay back attitude or they are careless towards their work, they act like spontaneously. Extraversion: the leaders which are high in extroversion are highly energetic. They perceive qualities of talkativeness and outgoing. They are usually attention seekers and dominating one. Whereas in case of leaders who are low in extraversion, perceives reserved nature and act immediately rather than following an exact sequence of protocols. Agreeableness: the leaders who posses high agreeableness are friendly, compassionate as compare to those who are low in agreeableness. The leaders having high in agreeableness have fear and anxiety sometimes they are in a situation of illusion. Whereas the leaders having low in agreeableness are not easily convinced, they are often competitive and challenging which can also be perceived as untrustworthy (Zaidi, Wajid, Zaidi, Zaidi, Zaidi, 2012). Neuroticism: the leaders who are high in neuroticism they are sensitive or nervous to their work, whereas the leader who are low in neuroticism they are secure and confident towards their team and work. The aptness where a leader consist of high stability and a calm personality, whereas leaders low in neuroticism are considered as reactive or exciting personality, they can be perceived as highly insecure and sometimes unstable (John Shrivastava). Action plan of Big Five personality traits According to big five personality traits as these are called as traits and cannot be changed as they are inherited of it and an individual would be keen to that trait, and may be they would also be no aware of that this can be critics or an advantage to them. Although by working on it these traits cannot be changed completely but can be advantageous to some extent. According to SMART analysis a leader should make his/her team after analyzing the personality traits of his/her team members, after understanding traits, a match should be done that is called as personality fit and organizational fit, and if there are differences that should be noted down that to what extent they can affect the organizational performance. After such analysis pairing of employees who belongs to same personality traits are grouped together to make harmony in the organization (Gallego Prado, 2013). Mc Clelland needs analysis This theory is also known as need theory. The theory was propounded by psychologist David McClelland. This theory explains that how a leaders need can affect its team members and their actions in managerial aspect. This theory has been propounded by the Maslows need hierarchy theory in 1940s. According to Maslows needs which motivate an individual are basic needs, security needs, belonging needs, self esteem needs and self actualization need (Barden, 2000). Whereas according to McClelland there are basically three needs which motivate an individual are as follows: Need for achievement: it is often quoted as n-ach. This is a characteristic of an individual who is very goal oriented, they usually take challenging task that is if there is a risk in achieving the goal then only they will accomplish such work, apart from that these kind of leaders like to get appraisal from others such as their colleagues or their team members, because of such traits they also likes to accomplish work alone (Motivation its theories). Need for affiliation: it is often quoted as n-affil. Leader who posses such needs like to work in a group, they often take only those decisions those are favored by the team. Apart from that they want a positive competition and because of such attitude they like to take that work which consists of lesser risk and uncertainty (Shanks). Need for power: it is often quoted as n-pow. This kind of leader wants to take control over others such as his/her team members, they wishes to win argument, enjoy competition and winning too. The leaders who posses such needs also enjoy status and recognition (Royale Hall, 2012). Importance of McClelland theory This theory describes about how his needs of motivation will affect the choice of goals, reward and his/her team members. McClelland uses a test called TAT which is Thematic Apperception Test, which measures the different needs of different people. It is test in which some ambiguous pictures are shown to an individual, and how he/she describes that particular picture shown his needs of motivation (Cole, 2004). Action plan of McClelland need theory There should be balance of all three needs; however there can be other motivational needs too. Implying SMART model a leader who belongs to top management must possess high in need of power and low in need for affiliation. However need for achievement is also required by a manager, but in case of top management this need does not have an important role (Ondabu, 2014). Thomas- Kilmann conflict mode instrument This theory was propounded by ken Thomas and Ralph kilmann. This theory is inspired from managerial grid model which is used to resolve conflict effectively and quickly. This is a complex theory which is used in case of a conflict situation; hence it can be used and implemented at any part of the organization. This theory describes that how outcome and energy can be affected in order to resolve a conflict. The theory describes the behavior of an individual in respect of an outcome. If two people are conflicting to each other, then the theory describes in such situation that how an individual will react to other that is either he/she will be assertive or cooperativeness. Here assertiveness means to what extent that individual will accomplish his/her needs (NHS north east leadership academy, 2016). Whereas cooperativeness means the extent to which an individual gives the other person priority over other concerns. These two dimensions are used to define five methods of conflict cases th at are as follows: Competing: in this situation the leader is not ready to change his/her position; it is perceived that his/her opinions are right, that is they perceive themselves as right always or the leader wants to stay in an uncooperative situation. Here the leader wishes that his power to be ruled over the team. Collaborating: that means a problem solving nature. In this situation a leader wants to work collaboratively with his/her team. In this case of situation all the decisions are taken by having mutual agreement. This is the situation which can be matched with assertive and cooperative, which is just opposite to avoiding. Compromising: in this situation sharing is given priority. Here a quick solution can be drawn by having mutual coordination of all the team members and with leader. This situation is related to assertiveness and cooperativeness. The basic motive of a leader in such situation is to arrive at a solution which satisfies both the conflicting parties. That is the middle path of two opposite ways. It does not mean that the leader will do an in depth analysis of a situation as in case of collaborating nor he avoids the situation like in avoiding. It can be understood as a finding out the difference and reaching out the middle way. Avoiding: here withdrawal is given as priority. In this situation a leader does not want to discuss about the goal and topic. That means whatever the team member wishes; it will not affect the leader at all. It is the situation where the leader is somehow uncooperative or unassertive. Here the leader does not response to the conflict. Avoiding can be done by a leader by postponing the case until and unless a better time comes according to the leader or simply he take back his steps from a situation (Thomas Kilman) Accommodating: in this case smoothing is done that is in a situation like accommodating the leader agrees to the points given by his/her team members. It is the situation where a leader is cooperative or unassertive, that is just opposite to competitive. In this type of situation a leader usually neglects his/her opinion just to accomplish other concerns, that is the leader self sacrifices his/her desires for others wishes. The nature of a leader in such type of situation is generous, charitable, kind. Importance of this theory As after going through the analysis it can be said that each situation has its own strength and weakness, as it all depends upon the team members and their respective situation. It describes the ability of a leader should posses to resolve a conflict according to his traits (Thomas Kilmann, 2010). Action plan The action plans of a leader differ according to the situation of conflict. Using SMART analysis style should be differed according to the situation like in case of competing situation quick decisions are necessary on the issues which needs to be resolved quickly. While in case of collaborating situation the nature of leader must be of problem solving nature where the motive is to learn and test his/her assumptions with the team. In case of compromising situation sharing should be promoted that is when two components are in conflict and both have the same power and authority then in such situation through sharing temporary justice can be done. While in case of avoiding the leader does not give any importance to his/her subordinates. Whereas in case of accommodating smoothing is promoted that is others opinion plays a more important role over the leader (Rees) Conclusion Hence after analysis a conclusion can be drawn that all the theories are relevant and needs to be studied for an effective management and betterment of the team as well as the organization as a whole. An exact action plan can be drawn as it depends on the personal traits of the leader as well as the situation in which he is leading. Hence it can be said that before having a team or having a leader, there should be proper match done between the traits of the leaders as well as the managers. Apart from that a leader will only be able to lead his team properly if he/she is able to change his/her leadership style according to the situation demands. References Barden,P,A.(2000). McClellands theory of needs. Parkersburg west virginia university. Retrieved by https://changecom.files.wordpress.com/2012/11/braden_pamela_a-_2000_-_mcclellandc2b4s_theory_of_needs.pdf Bosse,T. Geller,A Jonker,C,M. (2011). Multi- agent-based simulation XI: international workshop, MABS 2010, Tornoto, Canada, May 11,2010, Revised selected papers, volume 11. Springer science business media, Heidelberg Cole,G.(2004). Management theory and practice, edition 6th, south western Cengage learning, London Gallego,A Prado,S,P. (2013). The big five personality traits and attitudes towards immigrants. Journal of ethnic and migration studies. 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RIP Tupac Amaur Shakur (1971-1996) Essays - Gangsta Rappers

RIP Tupac Amaur Shakur (1971-1996) "Bury me smilin, with G's in my pocket, have a party a my funeral, let every rapper rock it, let tha hoes that I usta know from way before kiss me from my head to my toe..tell all my people I'm a Ridah, nobody cries when we die, we outlaws, let me ride."-Tupac Shakur (1971-1996) His name was Tupac Amaru Shakur he was born on June 16, 1971 he was twenty-five years old when he was killed In las Vegas ,Nevada On 10 13, 1996 He measured 5' 7" tall and weighed 165 lbs. He was a rapper/actor. He was talented when he put his mind to something.Some would say like to dance with death. 2Pac was a rapper/actor who recorded numerous records a played head roles in a few movies. He sold more then ten million records and made millions from his movies this is a man that was born into violence and went the opposite direction by doing everything everything his parents didn't do. 2Pac attended art school in the studied of sensitive poetry. He was shot out side the Tyson fight by a thought to be east coast rival. A white Cadillac rolled up on the side of the car that he was celebrating in and fired 13 rounds at him while he had his whole upper body out of the skylight window. Some people think that this might be a type protective custody or a publicity stunt.